99 is marketing’s most profound invention. The psychological effect of paying 99 cents instead of a dollar is undeniable: check out these stats. Perhaps because

Banks, insurance companies, and other corporations hide behind sophisticated security systems. But the average down payment in the San Fernando Valley is $100,000 - and the only form of security is a Gmail password. Buyers are a low-difficulty, high-reward target.

The end is nigh for sellers. The days of multiple offers are gone. Like the rush hour madness of the 405 freeway, all things must come to an end.

The 2019 market is around the corner. In August, the median sales price decreased for the first time in 4 years. This is how to squeeze out every last penny.

Buying beats renting. We conceptualize how a house makes you some sweet dough.