99 is marketing’s most profound invention. The psychological effect of paying 99 cents instead of a dollar is undeniable: check out these stats. Perhaps because

By comparison, the average size of sold condominiums in Northridge was 1,326 sq ft. The average classroom in Los Angeles is 1,024 sq ft.

If you’re like most Valleyites, your average household income is $88,000. With a reasonable 10% down payment, you’re qualified for $500,000. Yes, the average couple is qualified for a house worth a half-million dollars. What does that get you in terms of homes for sa...

Yes, we'll see a dip. But the market for luxury locations simply can’t grow. Demand will resume.

"Julian, show me the most expensive house in Granada Hills. Now!"

Banks, insurance companies, and other corporations hide behind sophisticated security systems. But the average down payment in the San Fernando Valley is $100,000 - and the only form of security is a Gmail password. Buyers are a low-difficulty, high-reward target.

Did you know there are 24 movies based in the San Fernando Valley? Me neither, until I started making the list.

The end is nigh for sellers. The days of multiple offers are gone. Like the rush hour madness of the 405 freeway, all things must come to an end.

The Tesla Model 3 is not just a car - it's one of the most important things to happen to the Valley since Porto's.

The 2019 market is around the corner. In August, the median sales price decreased for the first time in 4 years. This is how to squeeze out every last penny.